YouTube
(Preroll-Clips, Banner)
In-App-Advertisement
social media contacts
Gamer platforms
Gaming magazines
Official Fan Facebook Group
player request
development into account
active participation in the beta phase
close community support in
social media and forums
regular updates
Historical Clubs
quick support
Marketing will begin approximately four weeks prior to the game's beta release.
In the beta phase, the players are actively involved in the completion and after
the final release in the further development of the game. Intensive support of the
player community is planned in Facebook groups and game forums, where
opinion polls about the game and planned updates will take place regularly. An
official Facebook fan page for "Romilda - Vísi" and a Facebook group for
interested players who are informed about the development and involved in it
already exist. In this way, a close and long-term bond between the players and
the game and social interaction between the players, which is particularly
important for female players, is achieved.
Especially in the first 3-6 months there should be a very extensive application of
the game. This will mainly be done via YouTube, since you can place clips and
banners directly in videos with gaming content and thus address interested
parties and potential players directly.
In addition, the Microsoft Store in particular, in which "Romilda - Vísi" is
published as a desktop app, offers the possibility of placing in-app advertising in
other games of the same genre. This directly addresses players of other casual
puzzle games. Placements in forums, gamer blogs, gaming magazines and Google
Ads complete the focus of advertising.
We also have long-standing contacts with the gaming community: Since I played
puzzle games on Facebook for a long time, I have around 4,000 potential players
of "Romilda - Vísi" in my friends list. Each of them reaches another 3,000 to
5,000 potential players.
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