Contact
YouTube (Preroll-Clips, Banner)
In-App-Advertisement
social media contacts
Gamer platforms
Gaming magazines
Official Fan Facebook Group
player request development into account
active participation in the beta phase
close community support in social media and forums
regular updates
Historical Clubs
quick support
Marketing Marketing Marketing & customer loyalty Marketing & customer loyalty Customer retention Customer retention
Marketing will begin approximately four weeks prior to the game's beta release. In the beta phase, the players are actively involved in the completion and after the final release in the further development of the game. Intensive support of the player community is planned in Facebook groups and game forums, where opinion polls about the game and planned updates will take place regularly. An official Facebook fan page for "Romilda - Vísi" and a Facebook group for interested players who are informed about the development and involved in it already exist. In this way, a close and long-term bond between the players and the game and social interaction between the players, which is particularly important for female players, is achieved. Especially in the first 3-6 months there should be a very extensive application of the game. This will mainly be done via YouTube, since you can place clips and banners directly in videos with gaming content and thus address interested parties and potential players directly. In addition, the Microsoft Store in particular, in which "Romilda - Vísi" is published as a desktop app, offers the possibility of placing in-app advertising in other games of the same genre. This directly addresses players of other casual puzzle games. Placements in forums, gamer blogs, gaming magazines and Google Ads complete the focus of advertising. We also have long-standing contacts with the gaming community: Since I played puzzle games on Facebook for a long time, I have around 4,000 potential players of "Romilda - Vísi" in my friends list. Each of them reaches another 3,000 to 5,000 potential players.
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Numbers, data, facts Market and target group The product: "Romilda Visi" Competition & Competitive advantage Marketing & customer retention SWOT Tables
YouTube (Preroll-Clips, Banner)
In-App-Advertisement
social media contacts
Gamer platforms
Gaming magazines
Official Fan Facebook Group
player request development into account
active participation in the beta phase
close community support in social media and forums
regular updates
Historical Clubs
quick support
Marketing Marketing Marketing & customer loyalty Marketing & customer loyalty Customer retention Customer retention
Marketing will begin approximately four weeks prior to the game's beta release. In the beta phase, the players are actively involved in the completion and after the final release in the further development of the game. Intensive support of the player community is planned in Facebook groups and game forums, where opinion polls about the game and planned updates will take place regularly. An official Facebook fan page for "Romilda - Vísi" and a Facebook group for interested players who are informed about the development and involved in it already exist. In this way, a close and long-term bond between the players and the game and social interaction between the players, which is particularly important for female players, is achieved. Especially in the first 3-6 months there should be a very extensive application of the game. This will mainly be done via YouTube, since you can place clips and banners directly in videos with gaming content and thus address interested parties and potential players directly. In addition, the Microsoft Store in particular, in which "Romilda - Vísi" is published as a desktop app, offers the possibility of placing in-app advertising in other games of the same genre. This directly addresses players of other casual puzzle games. Placements in forums, gamer blogs, gaming magazines and Google Ads complete the focus of advertising. We also have long-standing contacts with the gaming community: Since I played puzzle games on Facebook for a long time, I have around 4,000 potential players of "Romilda - Vísi" in my friends list. Each of them reaches another 3,000 to 5,000 potential players.
Game Developer of
the Romilda Series